AI coding assistant for Xcode
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Behind the identity for CLOSED: tees, menus and matchbooks for a bar that only opens after dark →
Designing with Clarity
Designing with clarity means making intentional choices that help people understand what to do and where to go. Every visual decision should reduce friction and guide attention, so the experience feels effortless rather than overwhelming.
Structuring Ideas Before Execution
Before jumping into visuals, organize ideas and define structure. A well-thought-out foundation makes the design process smoother and prevents rework later on.
Small Details, Big Impact
Spacing, contrast and type scale do most of the work. When they are right, decoration becomes optional.
Infinite canvas SDK for React
Building an identity for CLOSED, a bar that only opens after midnight, turned into a lesson in worldbuilding →
Fast, native, feature-rich terminal emulator
Classic 110
Defender
Quiet Interfaces
The calmest products hide their complexity until the moment you need it. They earn attention instead of demanding it, and they get out of the way when the work starts.
Defaults Are Decisions
Every default is a choice made for thousands of people at once. Pick them the way you would pick words.
A menu is the first thing a guest reads in your restaurant. We spent more time on the verbs than on the typeface →
Habit apps don’t fail on day one. They fail on day four, the first time you miss. Design for the comeback, not the streak →
Virtual whiteboard for sketching hand-drawn diagrams
“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
— Paul Rand
How Menus Shape What We Order
The most profitable item on a menu is rarely the most expensive. It sits where the eye lands first, described in a sentence that sounds like a memory.
The Golden Triangle
Diners read a single-page menu in a loop: middle, top right, top left. Put the dish you want to sell on that path.
Words Over Prices
Drop the currency symbol and let the description do the selling.